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STARTED IN 2018
HOMEGROWN LABEL
What began in 2017 as an experiment to create fashion with fresh perspective, unique trims, and vibrant designs as a niche fashion brand for young girls, has since developed into an spectrum Indie Fashion label for contemporary, independent Indian women who like to wear Indian crafts with a touch of modernity. SEW AND YOU (the website) was Launched in 2018 with the desire to make(SEW) designs that are uniquely crafted that impress down to the last detail to YOU.
VISION
Not backed by any big corporation, Sew and you is still a proud and independent business spearheaded by our founder, Parina Khurana. While aiming to maintain our international outlook and constantly raise our ambitions, we pride ourselves by remaining connected with our roots, Conceptualize designs with Indian embroideries, crafts, artisans and traditional flair with modern cuts and styles.
ART THAT YOU CAN WEAR
SEW AND YOU
We continuously strive to deliver happiness through our art. It comes to life with numerous sampling of fabrics, embroidery sketches, design ideations, lace selection, etc etc. But the end goal is to make contemporary Indian wear that is accessible and yet fashionable, that impress down to the last detail and that are of the right quality and fit.